Helping hotels grow revenue through smart commercial strategy.

Based in the Netherlands, working with hotels across Europe.

Better decisions. Stronger revenue.

Your pricing, sales, and operations are pulling in different directions. That costs you money every day. I fix the commercial alignment so your team stops firefighting and starts performing.

Start with a 30-minute Diagnostic

How this is different

Most consultants deliver recommendations. I deliver results.

Typical consulting

Strategy that stays on paper

You get recommendations, but your team is left to figure out how to apply them.

Analysis without ownership

Reports are delivered, but no one is accountable for turning them into results.

No one driving commercial decisions

Revenue, sales, and operations continue working separately, with no one driving alignment.

Building strategy around how your hotel actually runs

I work inside your team, not above it so the strategy fits your reality, not a template.

Execution, not handoff

Changes are implemented alongside your team, not left behind in a report.

Commercial lead

Revenue, Sales, and operations operate under one clear commercial direction with accountability.

Services

The four drivers behind revenue performance

Revenue Strategy & Pricing
Set clear pricing direction based on real demand- Not guesswork.
Commercial Alignment & Execution
Align revenue, sales, and operations so decisions are consistent and actually implemented.
Demand, Distribution & Positioning
Shift your mix toward the right guests, channels, and segments. Not just more volume.
Operational Efficiency & Service Delivery
Improve staffing, scheduling, and service flow, so performance becomes predictable.
Revenue Strategy & Pricing
Set clear pricing direction based on real demand- Not guesswork.
Commercial Alignment & Execution
Align revenue, sales, and operations so decisions are consistent and actually implemented.
Demand, Distribution & Positioning
Shift your mix toward the right guests, channels, and segments. Not just more volume.
Operational Efficiency & Service Delivery
Improve staffing, scheduling, and service flow, so performance becomes predictable.
Revenue Strategy & Pricing
Set clear pricing direction based on real demand- Not guesswork.
Commercial Alignment & Execution
Align revenue, sales, and operations so decisions are consistent and actually implemented.
Demand, Distribution & Positioning
Shift your mix toward the right guests, channels, and segments. Not just more volume.
Operational Efficiency & Service Delivery
Improve staffing, scheduling, and service flow, so performance becomes predictable.
Revenue Strategy & Pricing
Set clear pricing direction based on real demand- Not guesswork.
Commercial Alignment & Execution
Align revenue, sales, and operations so decisions are consistent and actually implemented.
Demand, Distribution & Positioning
Shift your mix toward the right guests, channels, and segments. Not just more volume.
Operational Efficiency & Service Delivery
Improve staffing, scheduling, and service flow, so performance becomes predictable.

Beyond (RMS) Revenue Management Systems

Your RMS is a tool. We're the strategy behind it.

Beyond automated pricing tools

RMS tools react to data. I define how pricing, positioning, and demand strategy actually work together.

Beyond automated pricing tools

RMS tools react to data. I define how pricing, positioning, and demand strategy actually work together.

Forecasting you can actually use

Not just topline forecast. I give you clear, forward-looking demand insights you can act on immediately.

Forecasting you can actually use

Not just topline forecast. I give you clear, forward-looking demand insights you can act on immediately.

Turn demand into operational decisions

I translate demand into staffing and operations, so your team is aligned with real occupancy and revenue patterns.

Turn demand into operational decisions

I translate demand into staffing and operations, so your team is aligned with real occupancy and revenue patterns.

Clear commercial direction

No dashboards without meaning. Just specific recommendations your team knows what to do next.

Clear commercial direction

No dashboards without meaning. Just specific recommendations your team knows what to do next.

Ongoing performance alignment

Regular working sessions to review performance, adjust strategy, and keep revenue, sales, and operations moving together.

Ongoing performance alignment

Regular working sessions to review performance, adjust strategy, and keep revenue, sales, and operations moving together.

Accountability built-in

I don't just recommend. I track execution, measure impact, and ensure results stick.

Accountability built-in

I don't just recommend. I track execution, measure impact, and ensure results stick.

Service options

How I work with hotels

Revenue Review & Action Plan

A clear picture of where you're losing revenue, and exactly what to do about it.

Request a Revenue Review

Deep analysis of revenue, pricing, and demand trends

Identify missed opportunities and inefficiencies

Objective, outside perspective

Clear action plan (Not just data)

Optional project support (RMS, training, audits)

Ongoing Commercial Partnership

I work embedded with your team to continuously improve pricing, demand, and execution so performance compounds over time.

Lets talk about your hotel

Revenue strategy & pricing leadership

Demand forecasting tied to real operations

Weekly or biweekly performance working sessions (in-person or virtual)

Direct collaboration with your team (not just reporting)

Continuous refinement based on results

Impact

Real results. Not theory.

Clear operational changes that drive measurable profit.

My pathway

A clear path to stronger revenue performance

Connect to find opportunities for growth

Diagnose

I start by understanding your goals and how your hotel is currently operating and performing across pricing, demand, and operations. *STR positioning (RPI, MPI, ARI) *Segment & channel mix breakdown *Pace, pickup, and demand patterns *Competitive pricing gaps by channel *Operational bottlenecks impacting revenue

Align

I turn insights into a clear, actionable strategy across pricing, demand, and daily operations. Your team will know exactly what to do and why. *Clear pricing strategy by segment and day. *Forecasting your team actually uses. *Alignment between revenue, front desk and sales. *SOP's for pricing and inventory decisions. *Simple communication your team can follow.

Execute & Optimize

I don't deliver a strategy and disappear. I stay involved to make sure it actually gets implemented. *Weekly check-ins on pricing decisions and performance gaps. *Direct involvement when the plan hits reality. *Clear reporting your team understands *Continuous refinement based on results

Experience

25+ years in hotels. Focused on execution, not theory

26 years in hotels, 17 in revenue management. From front office to Corporate Director of Revenue across independent, branded, resort, and convention center hotels. I work with independent hotels across Europe from Haarlem, Netherlands.

Click here to connect

How it works

A practical approach to improving hotel performance

How do I typically work with hotels?

We already handle revenue internally. What additional value would this bring?

What kind of results can we expect?

How quickly can we start seeing impact?

What makes my approach different?

How do I get started?